OUR MISSION

TO EMPOWER PEOPLE TO LIVE WELL BY ENERGIZING THEIR EVERY DAY.

Our Origin Story

At Centr, we help our customers achieve limitless potential with the tools, inspiration, and motivation they need to fuel their routines, crush goals, and breakthrough unchartered territory that leads to happier, healthier and more fulfilling lives.


What started as Chris Hemsworth’s personal wellness journey has evolved to inspire millions to unlock total well-being. Always deeply passionate about health, it wasn’t until he needed to train like a superhero that Chris connected with world-class wellness experts to achieve his goals.


Working with the best-of-the-best, Chris experienced the power of interconnected fitness, nutrition, and mental wellness, and became determined to make this level of education and transformative wellness available to more people around the world.


With Chris’s vision as our foundation, Centr’s philosophy is to help you build lifelong healthy habits through personalized coaching that activates your movement, meals and mind. Centr is your helping hand every day, sharing everything from daily workouts to recipes, meditations and daily advice from your very own team of experts.


​Whether you come to Centr to start or end your day, or for something in-between, your goals are our mission. Together, we’ll make Chris’s vision a reality, making health and wellness available to all.

OUR VALUES

It’s healthier to have fun

Only you determine your best self

Show up for yourself and others

Be welcoming to each other

Curiosity unlocks potential

We infuse fun and levity into the mundane of daily routine. Every experience you have with Centr will be as enjoyable as it is valuable to your wellness routine.

PERSONALIZED WELLNESS COACHING

We’re your partner through your well-being journey, delivering daily advice to fuel your movement, meals, and mind. Our support, guidance and motivation is here to power your routine, help you navigate choices and promote lifelong change.

PERSONALIZED WELLNESS COACHING

Go further every day with our fitness equipment skilfully designed to power your routine. Expert-approved tools for smashing your strength, agility, mobility, and recovery goals.

CONNECTED ECOSYSTEM

Our equipment partners with our personalized wellness coaching, available in the Centr app. Seamlessly connect your equipment to your training goals and our team of experts will help you put your equipment to work. But the coaching doesn’t stop there – we pair the best training with delicious meals to fuel your body and mental wellness to support your mind.

INTERESTED IN PARTNERING WITH CENTR?